Why Every Project Should Include Intuiface Analytics

Ask yourself – and have your clients ask themselves – what is the best way to determine whether a signage deployment is successful. How do you know the return on investment, (ROI)? You need to measure something, but what?

Traditional broadcast digital signage is a real mystery. There’s nothing to measure. Nothing direct anyway. 

How many people are passing by your screen? How many react to it? Is it working? What does “working” even mean? Was it worth the investment?

With interactive digital content, on the other hand, your target audience expresses their preferences through interaction and, indirectly, provides insights about themselves, everything from demographics to frequency of use in relation to location and other environmental contexts. The insight is so rich, what can't you learn?

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Intuiface, through its Analytics offering, makes it easy to collect and analyze information about any event you care about.

Specify any accessible data in your running experiences and the resulting information is automatically sent from every deployed device running Player to a cloud-based, Intuiface-hosted data hub. Once on that Data Hub, you have the choice of creating your own visualizations using Intuiface Charts and Dashboards, or forwarding data to a variety of third party platforms for the purposes of analysis, marketing automation and/or data warehousing. Options include

• Out-of-the-box chart and dashboard creation
• direct download into/synchronization with Excel workbooks
• upload into your or your client's Google Analytics properties
• forward data to any of 200+ third party analysis and automation platforms using the third party service Segment

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Help your clients identify, define, capture, and even analyze Key Process Indicators (KPIs)

Consider the following three classes of KPIs and ask yourself if clients would appreciate having this visibility. Ask yourself if such insight would be actionably useful.

• Design KPIs: Providing Intuiface users insight to facilitate improvement and optimization of the interactive content they're creating. Examples include explicit research like A/B testing or implicit insights such as scenes with low dwell times or infrequent visits.
• Operations KPIs: Providing the IT organization or systems integrator insight into the health of a deployment. For example, identifying unstable devices or high traffic areas.
• Business KPIs: Providing management with insight about the success of a deployment. Examples include most popular product selections by store or most popular locations by time of day.

Your clients will no longer be blind to the effectiveness of placed-based screens and kiosks nor to the preferences and biases of their target audience, helping them to justify current as well as future investment in your services.

Sell a KPI service. Engage with your client at the highest business and marketing levels in their organization. Analyze collected data and use the insights to refine the marketing campaigns, sales tools, curated exhibits, and whatever else you’ve built and deployed using Intuiface.

Build your own analytics skills. Check out Analytics Insight and Analytics Bootstrap, two services we've developed to help organizations like yours to build an analytics competency. And Analytics Insight is free so there is no risk in trying it out.

Now you’re communicating with clients at the strategic level. Those are relationships that last.