Should I Use QR Codes on Digital Displays?

In today's digital age, businesses are constantly searching for innovative ways to engage their audience. One effective and interactive method gaining traction is the use of QR codes on digital displays. But should you be using digital display QR codes for your business? Let's dive in and explore the benefits and best practices of implementing QR codes on displays.

What Are QR Codes on Digital Displays?

Digital display QR codes are scannable codes projected on digital screens such as billboards, kiosks, and signage. They can encode many types of text-based information, but are typically used to encode website URLs. Virtually all smartphone cameras can automatically detect and scan QR codes, extract the URL, and open the associated webpage in a browser. This technology bridges the gap between in-person and online experiences, making it a powerful communication tool.

Benefits of QR Codes on Displays

1. Convenient Access to Information: QR codes on displays offer a seamless way for customers to access more information about your products, services, or promotions that are not accessible in the onscreen content.
2. Enhanced Engagement: By incorporating QR codes, you create an incentive for audiences to take action such as visiting your website, following you on social media, or making a purchase.
3. Trackable Data: Scanned QR codes generate trackable user interactions, providing valuable insights into customer behavior and preferences.
4. Cost-Effective Out-of-Home Marketing: QR codes are a low-cost way to enhance your digital displays, providing access to rotating promotions without having to change what is onscree.

Best Practices for Using QR Codes on Digital Displays

1. Optimize for Visibility: Ensure your QR codes are prominently displayed and large enough to be easily scanned by users, even from a distance.
2. Keep Codes Simple: Avoid cluttering your visual content. A straightforward design will not distract the audience and will improve the chances of a successful scan.
3. Offer Value: Make sure your QR code leads to content that offers value to the user, whether it's a special discount, exclusive information, or an engaging experience.
4. Test and Monitor: Regularly test your QR codes to ensure the targeting pages are live and can accommodate a variety of smartphone display aspect ratios.
5. Educate Users: If your audience is new to QR codes, include a brief instruction on how to scan the code for a better user experience.

Incorporating digital display QR codes into your engagement strategy can lead to increased interaction and provide valuable insights into customer behavior. By optimizing your QR codes for visibility and usability, you can create memorable experiences that drive results for your business.

Start exploring the potential of digital display QR codes today and watch your audience engagement soar!