Looking Back at 2024, Looking Forward to 2025

Here is our annual look at the year that's past and predictions for the year to come in the world of digital signage.

Achievements in 2024

• Mass Rollout of Web-Optimized Runtime
  A key highlight of the year was the introduction of our web-optimized runtime. This rollout transformed the way our customers deploy interactive experiences. By enabling these deployments on lower-powered devices, we expanded accessibility with eco-sensibility. Intuiface experiences can now exist not only on classic signage hardware but also as websites and mobile applications, streamlining integration with the larger digital experience platform (DXP) ecosystem. This unlocks new possibilities for businesses across industries.
• Embedding Interactive Experiences in Third-Party CMSs
  Another milestone was validating our ability to embed Intuiface-based, web-deployed interactive experiences in third-party content management systems. Systems like BrightSign, Korbyt, Navori, and SignageLive are now fully compatible, giving their users a unique opportunity to embed complex interactive content with minimal effort. This achievement ensures our solutions complement existing ecosystems, increasing flexibility for our clients.
• AI Integration Milestones
  Artificial intelligence took center stage in 2024 as we improved our integration with OpenAI's language models (LLMs) for GPT, DALL-E, Whisper, and Vision. This development enables real-time, context-aware responses to unpredictable user input, making interactivity more personalized and intuitive. For everything from providing directions to answering complex questions, AI is integral to creating deeper connections between users and digital environments.
• Infrastructure Refinements
  Behind the scenes, much of 2024 was spent refining our infrastructure to prepare for an ISO 27001 certification upgrade. We were the first digital signage platform to receive this certification – awarded in 2020 – and we are working diligently to prepare for our jump to the 2022 version of the standard, which has far more stringent cybersecurity requirements. In addition, from software stability to performance enhancement, we have been fine-tuning our portfolio to ensure it's ready to support the significant changes we have planned for the future.

Looking Ahead to 2025

If 2024 was the year of foundational work, 2025 is poised to be a year of significant advancements. Here's a glimpse.

• Enhanced Use of AI
  Our upcoming enhancements in artificial intelligence will bring context awareness to experience creation. From assisting deeply complex creative processes to providing hyper-relevant content in real-time, AI will set the table for elevating a no-code approach to a "no-design" approach. This will complement the existing ability to incorporate Generative AI in real-time, arming content creators with access to OpenAI's LLMs and customized GPTs.
• Improved User and Partner Management
  Recognizing the importance of collaboration and flexibility, 2025 will bring extensive improvements to team and user management capabilities. Additionally, we'll enhance our integrations with partner ecosystems, ensuring that organizations of all sizes can efficiently use Intuiface's tools alongside their existing infrastructure.
• Infinite Scalability, Maximum Security, Energy Frugality
  We will prioritize strategic enhancements to our cloud infrastructure, ensuring it remains robust, agile, and future-ready. Balancing performance and sustainability, we are committed to reducing energy consumption without compromising the reliability or speed of our software and services. Furthermore, we'll proactively address evolving security challenges, including those introduced by the widespread adoption of AI.

Industry Trends and Insights

Intuiface's achievements and plans for the future align with broader movements in the industry. Interactive digital content is no longer a luxury.

• Interactive Digital Content as a Strategic Priority
  Businesses today treat digital interactivity as a key part of their engagement strategies. This has increased project complexity but has also led to a wave of innovative, compelling designs. Moreover, in-venue digital content is becoming tightly woven into cross-channel initiatives that include web, mobile, and out-of-home (OOH) campaigns. This trend sparks incredible innovation across diverse industries, from sophisticated wayfinding systems in public spaces to engaging customer experiences in retail environments.
• Digital Interactivity in Physical Space Design
  The interplay between physical spaces and interactive content revolutionizes environments, whether a sleek corporate office, a dynamic banking branch, or a bustling cultural institution like a museum or library. Digital interactivity is becoming a primary consideration in new facility designs, influencing everything from self-service kiosks to advanced learning installations. It's clear that digital transformation doesn't just live online—it's shaping the physical world too.
• The Evolving Role of AI
  Generative AI will fulfill its potential to revolutionize digital signage by enabling hyper-personalized, context-aware experiences that deliver on-brand content in real time. The creator must only establish parameters; the output will be unpredictable, unique, and fit-for-purpose. Prompt crafting expertise won't be required, and the LLMs will progress in their ability to assist in minimizing hallucination errors to ensure accuracy at scale.

Closing Thoughts

The strides we made in 2024 wouldn't have been possible without our community's creativity, vision, and passion. Together, we're redefining what digital interactivity can achieve, pushing boundaries, and uncovering new opportunities.

Looking ahead to 2025, we are energized by what's to come. From AI breakthroughs to game-changing management tools, the year ahead will be as bold as the ideas that inspire it. We invite you to join us as we begin to roll out these exciting innovations, starting with ISE in Barcelona. Hope to see you there!